Black Friday is just around the corner and that’s why we met with Simon Gall, founder and owner of black-friday.de, and had an exciting interview with him. We not only talked about his current business model, but also about the challenges in affiliate marketing and working with us.
Please introduce yourself personally.
Hello, my name is Simon Gall. I studied communication and media sciences at the University of Duisburg-Essen and I have been working as a freelance consultant for SEO, PPC and Affiliate Marketing since 2010. Besides my studies and my job I started early to work on my own web projects. Since 2012 I run the platform black-friday.de, where I try to collect and publish all Black Friday offers from Germany.
Which business model do you pursue with your platform and what is particularly interesting for advertisers?
On my platform black-friday.de I offer advertisers the opportunity to present their Black Friday offers to a broad audience. Last year, we counted more than 2.5 million visits on our site during the Black Friday month.
Deals are integrated purely on a CPO basis, if all documents are delivered on time, and are therefore risk-free for advertisers. Instead of charging high admission fees for publishing offers, we would like to encourage good offers. In this way, users, advertisers and we as a platform benefit equally.
What do you think are the difficulties and challenges of affiliate marketing and what role does the cooperation with a performance network play here?
As in the entire online marketing industry, the mobile shift and data protection are certainly the biggest challenges for affiliate marketing. To make the allocation of commissions fair for all parties involved, all touchpoints in the sales funnel must be taken into account. Especially with cross-device tracking, I still see technical hurdles here that will hopefully be overcome in the next few years. The requirements of the DSGVO of course do not make this any easier. But I think that the industry is on the right track.
For me personally, the biggest challenge is to coordinate a large number of deals from different advertisers in a short time. That’s where the cooperation with a network like belboon is an enormous help.
What are the driving factors for your network-based revenues?
Good deals, reliable tracking and high-performing advertiser websites.
Which three words come to your mind when you think of working with belboon?
Competent, friendly and professional.
Please describe your best experience with our network.
I am always amazed at how well some of the offers on Black Friday work. I was surprised at belboon, for example, by the performance of colorful socks. I would never have expected that.
Which type of partner program or which advertiser industry appeals to you in our network and why?
That is clearly electronics and fashion. Electronics is traditionally very strong at Black Friday, as the first offers came to Germany thanks to Apple, and subsequently Apple and electronics retailers first organized Black Friday Sales. In recent years, however, fashion has become increasingly strong and now makes up a large part of the German Black Friday offers.
How do you imagine your future cooperation with us?
I hope that we will be able to realize many more Black Friday offers and that the growth in users and dealers will continue in the coming years.
What have you always wanted to tell us?
Thanks and keep it up!
We would like to thank Simon Gall for this exciting interview and look forward to continuing our cooperation.