Berlin, December 02, 2019: belboon, the Performance Marketing Network that has been successfully active on the market since 2002, recorded above-average growth in sales and orders during the Black Friday business in 2019.
This year, the turnover in the D-A-CH market was 60% higher than compared to the previous year. Also, in the international market, an increase in turnover of 50% compared to 2018 could be observed. Especially the areas of Beauty & Fashion, Electronics and Entertainment showed very strong sales figures. The increase in the conversion rate within the individual programmes also clearly shows the success of Black Friday Week. The positive figures reflect not least the smooth preparation of the many good deals by the Account Management in close cooperation with belboon’s customers.
This increase in sales confirms the positive and successful development of the Performance Marketing Network, which achieved a higher publisher density and reach in 2019 through the further development of its portfolio, while further expanding its market share. Not only the revenue, but also the profitability are being increased significantly. The implementation of the new belboon platform has also made a major contribution to this. Thanks to new features and a future-proof tracking technology, the positive business development will continue.
With around 1,800 partner programs and 80,000 publishers from around 50 nations, the belboon GmbH is one of the leading performance networks in the D-A-CH market. Every year belboon generates more than 2,5 million transactions. Companies of different sizes trust the international experienced account management and the market leading technology of the performance marketing network. belboon offers the possibility to use modern tracking technologies, interfaces for external partner, and works with automated, data based technologies such as retargeting or programmatic-advertising. The belboon GmbH was founded in 2002, is based in Berlin and part of the detailM group since 2018.