{"id":5446,"date":"2024-09-27T17:36:01","date_gmt":"2024-09-27T17:36:01","guid":{"rendered":"https:\/\/belboon.com\/?p=5446"},"modified":"2024-10-11T16:29:40","modified_gmt":"2024-10-11T16:29:40","slug":"publisher-spotlight-modalova","status":"publish","type":"post","link":"https:\/\/belboon.com\/fr\/publisher-spotlight-modalova\/","title":{"rendered":"Publisher Spotlight: Modalova"},"content":{"rendered":"\n

Modalova r\u00e9invente l\u2019exp\u00e9rience shopping en ligne.<\/strong><\/p>\n\n\n\n

Nous souhaitons vous informer r\u00e9guli\u00e8rement sur les \u00e9diteurs innovants du march\u00e9 fran\u00e7ais. Dans cette section, nous vous proposons un entretien avec Gabriel Kaam, fondateur de Modalova, pour discuter de sa plateforme d’achat en ligne d\u00e9di\u00e9e \u00e0 la mode. D\u00e9couvrez ses objectifs, ses buts et les obstacles \u00e0 venir dans l’industrie du commerce \u00e9lectronique.<\/p>\n\n\n\n

– Pouvez-vous nous pr\u00e9senter Modalova et vous-m\u00eame ?<\/strong><\/strong><\/p>\n\n\n\n

Je suis Gabriel Kaam, fondateur de Modalova.
Passionn\u00e9 de mode, de e-commerce et de digital.<\/p>\n\n\n\n

Modalova est le premier moteur de recherche sp\u00e9cialis\u00e9 dans le shopping en ligne.<\/p>\n\n\n\n

Nous travaillons avec plus de 10,000 marques pr\u00e9sentes sur le march\u00e9 francais afin de proposer un catalogue de plus de 2 millions de produits mode homme et femme \u00e0 nos utilisateurs.<\/p>\n\n\n\n

Notre objectif est de proposer \u00e0 nos clients une exp\u00e9rience shopping am\u00e9lior\u00e9e, en concentrant la meilleure offre du web, sur un seul site.<\/p>\n\n\n\n

– Quelles sont vos conditions de travail avec un annonceur?<\/strong><\/p>\n\n\n\n

Nous travaillons uniquement avec les annonceurs ayant un site e-commerce ; car nous avons besoin de mettre \u00e0 jour notre catalogue de mani\u00e8re automatis\u00e9e afin de toujours proposer les meilleures offres \u00e0 nos clients.<\/p>\n\n\n\n

Nous s\u00e9lectionnons manuellement les marques que nous souhaitons int\u00e9grer \u00e0 la plateforme, et nous r\u00e9cup\u00e9rons le catalogue des annonceurs via leurs flux produits.<\/p>\n\n\n\n

Nous travaillons principalement avec des marques Premium et Luxe, m\u00eame si notre catalogue accueille \u00e9galement des marques plus abordables.<\/p>\n\n\n\n

– Quels sont les march\u00e9s et les publics cibles de Modalova ?<\/strong><\/p>\n\n\n\n

Nous sommes actuellement pr\u00e9sents sur 5 march\u00e9s en Europe (France, Italie, Allemagne, Espagne, UK).<\/p>\n\n\n\n

Nous avons pour objectif d’ouvrir de nouveaux march\u00e9s courant 2025.<\/p>\n\n\n\n

Concernant notre audience, elle est principalement f\u00e9minine (70%).<\/p>\n\n\n\n

Principalement \u00e2g\u00e9e de 25 \u00e0 34 ans avec un pouvoir d’achat \u00e9lev\u00e9 (CSP+).<\/p>\n\n\n\n

– Quels sont les d\u00e9fis auxquels vous avez \u00e9t\u00e9 confront\u00e9s dans le monde du commerce \u00e9lectronique et comment les avez-vous relev\u00e9s ?<\/strong><\/p>\n\n\n\n

Pour Modalova, les d\u00e9buts ont \u00e9t\u00e9 difficiles car sans concept prouv\u00e9, la plupart des annonceurs refusaient d’\u00eatre pr\u00e9sents sur notre plateforme.<\/p>\n\n\n\n

Ce qui est normal. En effet, nous \u00e9tions nouveaux sur le march\u00e9, avec 0 track record, 0 cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n

Mais une fois les premi\u00e8res marques engag\u00e9es, nous avons \u00e9t\u00e9 en mesure tr\u00e8s rapidement d’obtenir de belles performances sur ces campagnes, ce qui nous a permis d’attirer de nouveaux annonceurs.<\/p>\n\n\n\n

Aujourd’hui, c’est nous qui devons refuser les demandes de certaines marques qui souhaitent int\u00e9grer Modalova.<\/p>\n\n\n\n

– Qu’est-ce qui distingue Modalova des autres \u00ab moteur de recherche \u00bb mode ?<\/strong><\/p>\n\n\n\n

Le gros avantage de travailler avec Modalova, c’est notre audience, qui est cibl\u00e9e et engag\u00e9e.<\/p>\n\n\n\n

Ce sont des personnes ayant un bon pouvoir d’achat, mais surtout \u00e9tant en recherche active de produits \u00e0 acheter.<\/p>\n\n\n\n

Nous permettons \u00e9galement aux plus petites marques de se faire d\u00e9couvrir, et donc d’augmenter leur visibilit\u00e9 aupr\u00e8s d’un public passionn\u00e9 de mode et de shopping.<\/p>\n\n\n\n

– Quels sont vos projets et objectifs futurs pour Modalova ?<\/strong><\/p>\n\n\n\n

Oui, de nouvelles fonctionnalit\u00e9s li\u00e9es \u00e0 l’Intelligence Artificielle devraient bient\u00f4t arriver sur Modalova.<\/p>\n\n\n\n

Notre objectif premier est, et restera, d’optimiser l’exp\u00e9rience utilisateur.<\/p>\n\n\n\n

Nous avons \u00e9galement de gros projets en lien avec les r\u00e9seaux sociaux et l’\u00e9co-syst\u00e8me des cr\u00e9ateurs de contenus.<\/p>\n\n\n\n

Enfin nous pr\u00e9parons l’ouverture de nouveaux march\u00e9s courant 2025.<\/p>\n\n\n\n

– Qu’attendez-vous de Belboon pour g\u00e9rer efficacement vos partenariats ?<\/strong><\/p>\n\n\n\n

Belboon nous permet d’avoir acc\u00e8s \u00e0 un large r\u00e9seau d’annonceur. Cela nous facilite la mise en relation et la mise en place de partenariats. Ainsi nous pouvons nous concentrer sur le c\u0153ur de notre business et continuer \u00e0 faire \u00e9voluer notre plateforme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modalova r\u00e9invente l\u2019exp\u00e9rience shopping en ligne. Nous souhaitons vous informer r\u00e9guli\u00e8rement sur les \u00e9diteurs innovants du march\u00e9 fran\u00e7ais. Dans cette section, nous vous proposons un entretien avec Gabriel Kaam, fondateur de Modalova, pour discuter de sa plateforme d’achat en ligne d\u00e9di\u00e9e \u00e0 la mode. D\u00e9couvrez ses objectifs, ses buts et les obstacles \u00e0 venir dans […]<\/p>\n","protected":false},"author":13,"featured_media":5451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nPublisher Spotlight: Modalova - Belboon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/belboon.com\/fr\/publisher-spotlight-modalova\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight: Modalova - Belboon\" \/>\n<meta property=\"og:description\" content=\"Modalova r\u00e9invente l\u2019exp\u00e9rience shopping en ligne. Nous souhaitons vous informer r\u00e9guli\u00e8rement sur les \u00e9diteurs innovants du march\u00e9 fran\u00e7ais. Dans cette section, nous vous proposons un entretien avec Gabriel Kaam, fondateur de Modalova, pour discuter de sa plateforme d’achat en ligne d\u00e9di\u00e9e \u00e0 la mode. 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