{"id":741,"date":"2021-06-21T07:10:15","date_gmt":"2021-06-21T07:10:15","guid":{"rendered":"https:\/\/belboon.simonmade.it\/?p=741"},"modified":"2021-07-02T19:30:26","modified_gmt":"2021-07-02T19:30:26","slug":"christian-bundner-invite-au-podcast-partnermarketing-dingenious","status":"publish","type":"post","link":"https:\/\/belboon.com\/fr\/christian-bundner-invite-au-podcast-partnermarketing-dingenious\/","title":{"rendered":"Christian B\u00fcnder invit\u00e9 au podcast #Partnermarketing d’Ingenious"},"content":{"rendered":"\n

Notre responsable en charge du d\u00e9veloppement commercial, Christian B\u00fcnder, \u00e9tait l’invit\u00e9 de la deuxi\u00e8me \u00e9dition du podcast #PartnerMarketing d’Ingenious et a \u00e9chang\u00e9 avec Tobias Rast sur les d\u00e9fis actuels de l’industrie de l’affiliation et la coop\u00e9ration entre belboon et Ingenious.<\/p>\n\n\n\n

Christian nous fait part des raisons de la migration vers le syst\u00e8me d’Ingenious et nous fait part des enseignements qu’il a tir\u00e9s des conversions et des probl\u00e8mes qui surgissent lors de la mise en \u0153uvre d’un projet aussi important dans le cadre des activit\u00e9s quotidiennes normales.<\/p>\n\n\n\n

Ensuite, Christian et Tobias abordent le th\u00e8me du suivi de la conversion et analysent les d\u00e9fis actuels de l’industrie. Ici, Christian parle \u00e9galement du r\u00f4le de belboon en tant que r\u00e9seau d’affiliation et de marketing \u00e0 la performance, et de la fa\u00e7on de traiter les exigences des annonceurs et des \u00e9diteurs, telles que la s\u00e9curit\u00e9 et la confidentialit\u00e9 dans le suivi.<\/p>\n\n\n\n

Les plateformes de gestion du consentement (CMP), sujet tr\u00e8s actuel et complexe, est \u00e9galement un point important de cette \u00e9dition du #PartnerMarketing Podcast. Christian nous fait part ici de ses exp\u00e9riences sur la mani\u00e8re dont les r\u00e9seaux d’affiliation peuvent s’adapter aux conditions changeantes du suivi \u00e0 l’avenir et sur la mani\u00e8re de r\u00e9pondre aux demandes de tous les acteurs concern\u00e9s.<\/p>\n\n\n\n

Des sujets passionnants – \u00e7a vaut donc la peine de les \u00e9couter! Si vous souhaitez \u00e9couter le podcast en int\u00e9gralit\u00e9, vous pouvez le trouver sous les liens suivants:<\/p>\n\n\n\n

Ingenious: https:\/\/blog.ingenioustechnologies.de\/podcast-christian-buender-belboon\/<\/a><\/p>\n\n\n\n

Spotify: https:\/\/open.spotify.com\/episode\/6ueC0stTaZ1JNg5btBc3v2<\/a><\/p>\n\n\n\n

Deezer: https:\/\/www.deezer.com\/de\/episode\/236347932<\/a><\/p>\n\n\n\n

Podigee: https:\/\/partnermarketing.podigee.io\/2-pm002<\/a><\/p>\n\n\n\n

\u00c0 propos de belboon GmbH<\/strong><\/p>\n\n\n\n

belboon est l’un des plus grands r\u00e9seaux de marketing \u00e0 la performance sur le march\u00e9 du D-A-CH. Environ 1 800 programmes partenaires et quelque 80 000 \u00e9diteurs d’une cinquantaine de pays sont actifs dans le r\u00e9seau. Chaque ann\u00e9e, Belboon g\u00e9n\u00e8re plus de 2,5 millions de transactions. Les entreprises de toutes tailles font confiance \u00e0 la gestion de compte exp\u00e9riment\u00e9e au niveau international et \u00e0 la technologie de pointe du r\u00e9seau de marketing \u00e0 la performance. Belboon offre la possibilit\u00e9 d’utiliser les derni\u00e8res technologies de suivi, fournit des interfaces pour les partenaires externes et travaille avec des technologies automatis\u00e9es bas\u00e9es sur des donn\u00e9es telles que le reciblage ou la publicit\u00e9 programmatique. belboon GmbH a \u00e9t\u00e9 fond\u00e9e en 2002, est bas\u00e9e \u00e0 Berlin et fait partie du groupe detailM depuis 2018.<\/p>\n\n\n\n

\u00c0 propos d’Ingenious Technologies AG<\/strong><\/p>\n\n\n\n

Ingenious Technologies est un fournisseur ind\u00e9pendant de technologies de marketing de premier plan. Gr\u00e2ce \u00e0 l’Ingenious Partner Marketing Platform bas\u00e9e sur le cloud, les entreprises de tous les secteurs peuvent agr\u00e9ger, structurer, enrichir et analyser toutes les donn\u00e9es marketing collect\u00e9es. Gr\u00e2ce au traitement en temps r\u00e9el et \u00e0 un degr\u00e9 \u00e9lev\u00e9 d’automatisation, les clients ont acc\u00e8s \u00e0 des ensembles de donn\u00e9es fiables pour prendre des d\u00e9cisions de marketing en toute flexibilit\u00e9. Gr\u00e2ce \u00e0 son \u00e9quipe interne de R&D et \u00e0 l’\u00e9quipe internationale d’excellence client, qui soutient ses clients dans le monde entier depuis son si\u00e8ge \u00e0 Berlin, Ingenious Technologies assure son succ\u00e8s par une innovation constante et la proximit\u00e9 du march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Notre responsable en charge du d\u00e9veloppement commercial, Christian B\u00fcnder, \u00e9tait l’invit\u00e9 de la deuxi\u00e8me \u00e9dition du podcast #PartnerMarketing d’Ingenious et a \u00e9chang\u00e9 avec Tobias Rast sur les d\u00e9fis actuels de l’industrie de l’affiliation et la coop\u00e9ration entre belboon et Ingenious. Christian nous fait part des raisons de la migration vers le syst\u00e8me d’Ingenious et nous […]<\/p>\n","protected":false},"author":4,"featured_media":559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,41,3,40],"tags":[],"class_list":["post-741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevue","category-la-technologie","category-non-classifiee","category-nouvelles"],"acf":[],"yoast_head":"\nChristian B\u00fcnder invit\u00e9 au podcast #Partnermarketing d'Ingenious - Belboon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/belboon.com\/fr\/christian-bundner-invite-au-podcast-partnermarketing-dingenious\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christian B\u00fcnder invit\u00e9 au podcast #Partnermarketing d'Ingenious - Belboon\" \/>\n<meta property=\"og:description\" content=\"Notre responsable en charge du d\u00e9veloppement commercial, Christian B\u00fcnder, \u00e9tait l’invit\u00e9 de la deuxi\u00e8me \u00e9dition du podcast #PartnerMarketing d’Ingenious et a \u00e9chang\u00e9 avec Tobias Rast sur les d\u00e9fis actuels de l’industrie de l’affiliation et la coop\u00e9ration entre belboon et Ingenious. 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