belboon News Overview

Panama Jack starts with us

Berlin, 05 March 2020 – Today Panama Jack has started as a new partner programme with us. Katharina Downar, Director Account Management & Strategy, is very happy about the cooperation with the well-known label, which will expand the range of fashion advertisers at belboon. Panama Jack will start in Germany, Spain and the Netherlands and will therefore not only play an important role for the Spanish market. Vanesa Minaya, Country Manager for Spain, is also very much looking forward to the cooperation. “Our new belboon platform offers Panama Jack many great opportunities. For example, in the future it will be possible to display a complete customer journey. Through our new platform we can offer Panama Jack future-proof tracking, which is of course especially important for them”.

About Panama Jack

The stamp of Panama Jack was first embossed on a pair of boots in 1989 – 100% made in spain. Since the foundation of the company, the entire manufacturing process has taken place in Spain. “We are proud of our high-quality, durable and extremely comfortable product. Wearing Panama Jack is a way of life,” the company says about itself.
Panama Jack also attaches great importance to volunteer work.  A number of different projects are already underway:

  • RUTA QUETZAL: Since 1992 Panama Jack has been supporting this project, which was led by her good friend and adventurer Miguel de la Quadra Salcedo until 2016. Every year more than 300 young people from all over the world travel through the most remote and spectacular regions of Latin America and Spain.
  • STIFTUNG VICENTE FERRER: They have been working with the Vicente Ferrer Foundation since 2002. During this time they have built many schools, homes and reservoirs.
  • STIFTUNG UN ABRAZO DE LUZ: Panama Jack has been working with this foundation for 5 years. Its focus is to support children in need. The aim is to give these children a better future.

About belboon GmbH

With around 1,800 partner programs and 80,000 publishers from around 50 nations, the belboon GmbH is one of the leading performance networks in the D-A-CH market. Every year belboon generates more than 2,5 million transactions. Companies of different sizes trust the international experienced account management and the market leading technology of the performance marketing network. belboon offers the possibility to use modern tracking technologies, interfaces for external partner, and works with automated, data based technologies such as retargeting or programmatic-advertising. The belboon GmbH was founded in 2002, is based in Berlin and part of the detailM group since 2018.


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